At Fanny Ann Ltd., your privacy is a top priority. This Privacy Policy explains how we collect, use, share, and protect your personal data when you interact with us—whether you’re browsing our website, making a purchase, or getting in touch with us. We’re committed to safeguarding your rights and meeting our obligations under the General Data Protection Regulation (GDPR) and other applicable privacy laws.
1.1. Who We Are
Fanny Ann Ltd.
Email: info@fannyann.com
We act as the data controller for the personal data you provide to us.
2.2. Information We Collect
We collect your personal data when you interact with us directly or through our website. This includes:
– Browsing Data: Collected via server log files when you visit our site.
– Contact Details: Provided by you through email or contact forms.
– Account Information: Submitted when registering for a customer account.
– Transactional Data: Necessary for order processing.
– Marketing Data: Preferences and consents for communications.
– Technical Data: Cookies, browser type, IP address, etc.
3.3. How We Use Your Information
We use your personal data for the following purposes:
|
Purpose |
Legal Basis |
|
Operating and maintaining our website |
Legitimate interest (Art. 6(1)(f) GDPR) |
|
Responding to your enquiries |
Contractual necessity or legitimate interest (Art. 6(1)(b) or (f) GDPR) |
|
Processing orders and payments |
Contractual necessity (Art. 6(1)(b) GDPR) |
|
Creating and managing customer accounts |
Consent (Art. 6(1)(a) GDPR) |
|
Sending newsletters and promotional content |
Consent (Art. 6(1)(a) GDPR) |
|
Order fulfilment and shipping updates |
Consent or contractual necessity (Art. 6(1)(a)/(b) GDPR) |
|
Website analytics and user behavior |
Legitimate interest (Art. 6(1)(f) GDPR) |
4.4. Who We Share Your Data With
We only share your data where necessary, and always securely, with the following categories of recipients:
– **WooCommerce**: Our e-commerce platform used to operate the online store.
– **Mailchimp**: Email marketing provider for newsletters and promotions.
– **JTL-Software-GmbH**: For merchandise management during order processing.
– **Payment Providers**: For secure processing of your purchases.
– **Shipping Companies**: To deliver your orders.
– **IT and Technical Service Providers**: For website support and infrastructure management.
We may share limited personal information with trusted third-party suppliers or dropshipping partners in order to process and deliver your order. This may include details such as your name, delivery address, contact details, and the items you have purchased.
These partners are contractually obliged to:
-
Use your personal information only for the purpose of fulfilling and delivering your order.
-
Keep your information secure and confidential at all times.
-
Delete or return the information once it is no longer required for fulfilment.
Where our dropshipping partners are located outside the UK or EEA, we ensure that appropriate safeguards are in place (such as the UK Addendum to the EU Standard Contractual Clauses or other approved mechanisms) to protect your personal information.
We do not permit our dropshippers or fulfilment partners to use your information for their own marketing purposes or to share it with other parties, except where legally required.
5.5. Marketing & Communication
– **Postal Advertising**: Sent unless you opt out, based on previous purchases.
– **Email Marketing via Mailchimp**: Only if you’ve opted in. You can unsubscribe at any time using links in our emails.
– **Product-Related Offers**: We may email you about similar products you’ve bought, unless you object.
6.6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
– Enable site functionality
– Analyze site usage and user behavior
– Support marketing efforts
This includes cookies set by WooCommerce and third-party analytics or advertising tools. You can control cookie settings via your browser.
7.7. Your Rights
Under GDPR, you have the right to:
– Access your personal data
– Correct any inaccuracies
– Request erasure or restriction
– Object to certain processing
– Withdraw consent at any time
To exercise these rights, contact us at info@fannyann.com.
8.8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
9.9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on our website, and you are encouraged to review the policy regularly.
Last updated: March 21, 2025